Netflix Is A Joke 2024
Reunited with Netflix to help promote Netflix is a Joke Fest 2024, including billboards and other marketing materials.
Contributed to pre-show content, leading writing of comedic trivia projected in venue prior to shows.
One more, with full animation:
Commercial Work
Punch up writer for various commercials, including spots for GM, Corona, Taco Bell, Arby’s and more.
Will Ferrell GM
Worked with the director of the Super Bowl ad, writing passes on scripts and punch ups.
Netflix Title Marketing
As Director of Editorial for the Netflix is a Joke brand, led social marketing efforts for upcoming comedy titles.
“My Comedy Journey (aka “Who the F*ck is Harry Trevaldwyn”)
Wrote multiple sketches for Judd Apatow’s “The Bubble.” We engaged the filmmaker and cast by creating scripted, comedy-driven content that could actually be shot within the constraints of a junket.
Netflix is a Joke: The Festival
Oversaw creative for all editorial and content marketing for 2022’s Netflix is a Joke: The Festival, translating hundreds of in-person comedy shows into one cohesive festival online. Our strategy combined of show highlights, backstage access, and always-on coverage.
Social highlights:
During the festival, on Instagram, we reached over 30 million accounts with 103 million impressions. Brand engagement increased by 375% from the previous period. On Twitter, our average organic impressions increased 467% compared to the previous period. Our engagement rate averaged 1.5% vs media industry standard of .011%